For 13+ years, I have executed high-impact content and conversion-focused copy for B2B and B2C brands. I translate brand strategy and creative briefs into authoritative, SEO-driven articles and clear, compelling copy that drives results.
This project showcases my ability to write clear, persuasive, and conversion-focused copy for a complex B2B product. I tailored the copy to match Expensify's distinct brand voice, with the explicit goal of capturing qualified leads for their corporate credit card.
Long-Form SEO Guide (Skillshare) | This piece is a prime example of my long-form, SEO-driven content. It demonstrates my ability to translate a technical subject (Adobe Photoshop Elements) into an accessible, beginner-friendly guide while directly supporting Skillshare's organic traffic goals.
B2B Authoritative SEO Article (Bizee / First Page Strategy) | This article demonstrates my ability to translate a complex legal and business topic (LLC structures) into a clear and authoritative guide. I crafted it to establish Bizee's brand authority and capture top-of-funnel organic search traffic from entrepreneurs.
This project exemplifies my ability to write clear, persuasive, and conversion-focused copy for a specific B2B service. The content is structured to drive sign-ups by highlighting key benefits (privacy, convenience, credibility) and guiding the user directly to a call-to-action.
Specialized Business Guide (Bizee / First Page Strategy) | This article illustrates my ability to target a niche audience (construction entrepreneurs) with a highly specific and authoritative guide. It bridges the gap between general interest and action by translating complex legal requirements into a straightforward, step-by-step process, moving the reader further down the conversion funnel.
Long-Form Artist Profile (Skillshare) | This profile is a core example of my ability to transform raw interview responses into a compelling, on-brand narrative. Written for Skillshare's 11M+ member audience, this piece captures the subject's unique voice and weaves their story into Skillshare's inspirational and educational brand, highlighting the success of their top teachers.